Pantone, the self-proclaimed global authority on colors, chose the color of 2019: Living Coral!

We had fun with ultraviolet in 2018, but in 2019 we are ready to leave the mysteries of the cosmos and lose ourselves in the depths of the ocean.

coral color

“Coral reefs are a source of sustainability and shelter for the inhabitants of the ocean. Living Coral – vibrant and delicate at the same time warmly embraces us. It also gives us peace and energy in a constantly changing world,” said Pantone.

The Pantone Institute, based in New Jersey, chooses a color every year. Depending on the socio-economic conditions, fashion trends, new technologies, but also lifestyle trends. Such as art, music, social media and travel.

This year, considering how much technology and social media have come to control us, Pantone thought it was the right time to get back to nature and its wonderful colors.

“Color is a lens that balances us and connects us to both natural and digital realities. This is even more true for Living Coral. Consumers long for human interaction and social connection. The qualities of the lively Living Coral reach that sensitive chord”.Said Leatrice Eiseman, executive director of the Pantone Institute.

Living Coral- The color of the year 2019

According to Pantone, the energetic nature of this orange hue encourages relaxing activities, and its authenticity facilitates connection and intimacy.

“This lively and effervescent color amazes the eye and mind. It stands at the center of our chromatic ecosystem and evokes the care that collar reefs have towards a whole kaleidoscope of other colors. ”

On the other hand, I cannot help but notice that Living Coral was named the color of the year in a period when the life of coral reefs is endangered by global warming. From this perspective, its designation becomes, intentionally or not, a message about sustainability. If we do not take better care of the environment, we will lose more and more resources that contribute to the health of the earth and thus to the quality of our lives. There are things that can still be saved, and that “still” leaves room for hope, in a present not exactly pink.



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